December 22, 2021

The Repositioning of Community Chest Durban

Communicating with Clarity and Purpose

Over the past two years the World has become a very different place and the Management and Board at Community Chest Durban knew that it was time to adapt. At the end of 2021 a brand DNA was defined for the organisation along with a communication strategy and new brand identity. Although the purpose of Community Chest Durban is unwavering - to provide hope and dignity to those in need - it has been an invaluable exercise to ensure that this is communicated effectively to our donors, impact partners and volunteers.

Community Chest Durban’s purpose is to be the leading agent of change and hope, empowering people and organisations to enhance the quality of life of those who need support. Through our 90 years of experience and research, Community Chest is competently able to support our impact partners with the skills, knowledge, guidance, funds and the encouragement that they need to grow and be sustainable.

The strict parameters and stringent accessing of the 90 NPO’s under our governance, gives our corporate, Trust and individual donors assurance that their funds will be used for the intended purpose and where it is needed most. We provide comfort and hope amidst wide spread corruption and we fight to alleviate inequality and poverty.

Our tried and tested processes and procedures, our success stories, our dedicated, competent and knowledgeable staff, the loyalty of our donors and the commitment of our Board, allows us to make sound decisions efficiently. This means that the flow of funds, knowledge, skills and support is seamless and effective.

At Community Chest we work with honour, empathy and compassion while complete transparency and stringent processes is what sets us apart. We are driven by empathy and providing hope and joy to those who need it.  

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